In commerce, nothing feels or tastes better than a bargain! However, many companies such as yours, actually all companies concerned about cost, must recognize the principle of ‘cost vs. value’ when procuring jewelry photography used for marketing, sales and advertising.
There are numerous Jewelry Photography companies and hundreds of individual (photographers) in the marketplace who produce digital jewelry images perceivable at ‘cheaper’ prices. They present an initial lesser expanse, however with cheaper prices you also get cheaper value, a lesser quality image with no competitive advantage!
The fee for acquiring quality jewelry photography to be used in your online store must not become the hindering factor to a successful future sale; the digital image is the fundamental value of your store, your revenue builder, the only asset that represents you and your business. It’s a non-optional must! It’s a verified recipe to realize the competitive advantage in today’s online business environment.
If you had a choice of profiting $10 for every $2 spent or $1000 for every $200 spent, would you spend only $2 because it was “more affordable”? Of course not.
In fact, if you needed to spend $100 to profit $500 you would not shy away from paying it, would you? Of course not. The common oversight among online jewelry retailers is the failure to recognize the difference between manufacturing and creative services and the distrust in ROI.
In manufacturing, it’s relatively easy to determine return on investment – expense, a combination of raw material, fabrication, marketing and distribution, labor and overhead cost vs. income, the final sales price.
More difficult by far is to determine the true cost and return on investment of a creative service such as jewelry photography. These services are labor intensive and require human capital, in addition to capital investment. Their ultimate value lays not so much in what they provide today but rather what they contribute to the future!
To be efficient and competitive in today’s global economy, not only you’re required to utilize sources that provide competitive advantage such as high-quality digital jewelry photography, but also to maintain a high degree of flexibility in order to accomplish long term cost effectiveness towards profitability. Jewelry photography is a qualitative service.
The crucial process of comparing and evaluating exceptional jewelry photography is not difficult and is one of the most relevant parts of your online business. Using a well-meaning but unqualified Jewelry Photographer is affordable and disruptive when cost effectiveness is crucially important.
It is your jewelry store. Ultimately you decide whether or not distinctive, customer-appealing images are what you seek to place into your online store; and, if you’re willing to spend what it takes to acquire them. Adorning your online store with high quality jewelry photography commands consumer confidence.